Cases | Alex Vorontsov
Track record of success ↓
Alfa-Bank
B2B Travel Tech gone live
in 3 month
2025
Fuel retail and fast food
Fuel retail + fast-food loyalty re-launch consulting 2026
KIA
Omni CX decreased contact centre OPEX by 35% 2022
UNITEL
WFM increased metrics: +3.6% SL and –2.9% OPEX 2023
Ekleft
AI HR-matching decreased CAC by 32% 2025
LUKOIL
4 year marathon building 8M MAU fuel loyalty in CIS 2019–23
SIBUR
Shifting oldschool petrochemical sales into seamless eCom 2024
NDA
eCom Fin and SKU reporting boosted net profit by 11% 2026
TEBOIL
Fuel retailer Loyalty re-launch in 5 month after M&A 2022-23
Alfa-Bank
IndividualsSmall businessCorporate
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Business Trips
Free end-to-end travel management for your employees without hidden fees
Connect Sign in
Business travel illustration
$0 service fee
Pay only for tickets and hotels
Effortless payment
Business or debit card, one flow
More travel options
Compare fares and unlock discounts
Finance-ready reporting
Closing documents after every trip
2025 Survey x Features x Processes

B2B-командировки (ЛК, аналитика, КЦ, биллинг) запущены за 3 месяца

Собрал единое продуктовое видение бизнеса и технологий. Быстро декомпозировал функциональный и календарный план. Нанял команду. Запустил MVP за 3 месяца, что позволило заонбордить на платформу 1000+ корпоративных клиентов банка.
App home screen Loyalty home screen Bakery café interior
2026 CDP x App x Loyalty TCO Features x Arch

Fuel retailer (107 POS) & fast-food chain (75 POS) loyalty relaunch designed

New approach to real-time segmentation, SKU-related onboarding auto-funnels, loyalty & promo capable to boost non-fuel net profits through all business lines:
(1) fuel & carwash stations, (2) fast-food, (3) restaurants, (3) ecom, (4) pharmacy. 

FileEditViewNavigateQueryToolsHelp
AI-powered search
Home
Accounts
Contacts
Administration
Opportunities
Quotes
Fleet Management
Sales Orders
Customer dataVehicle dataRequests 5Outbound service tasks 1Survey list 4Possible duplicates 2 Knowledge base
Customer data
+
General information
Person UID
1234567890
First name
John
Middle name
A.
Last name
Ivanov
Contact details
Mobile phone
+7 985 987 65 43
Email
mail@gmail.com
✕ Marketing agreement
Address
Homepage account
Opt-in
Opt-out
Suppression
Other
Vehicles+ Add
RelationshipVINModel yearModelNext service
Owner1HGBH41JXMN1091862014Rio365 days / 10.10.21
User1HGBH41JXMN1091862000Sportage125 days / 10.10.21
User1HGBH41JXMN1091862010Sorento15 days / 10.10.21
Customer journey
+ Add
LEAD15:01 / 11.09.2021
Channel: website · Dealer: city centre · Test drive 06.12.2021, 16:30
Attach chat
Conversation 2/2
Detailed message describing the whole problem
11:20 / 17.12.2021
Operator reply, thanks — looking into it now
11:20 / 17.12.2021
Fine, waiting
11:20 / 17.12.2021
Thanks for waiting, the dealer confirmed a courtesy car
11:20 / 17.12.2021
SERVICE REQUEST16:01 / 11.09.2021
Method: positive · Trade-in
SERVICE REQUEST15:01 / 11.09.2021
Method: positive · Trade-in
LEAD15:01 / 11.09.2021
Channel: dealer · Model: compact SUV
02:35  Unknown 00:47  John I. Ozdor A.
Connection panel
Chat in messenger
Transfer to another agent
Unknown
Have you ever seen baby pigeons? I think sparrows are their chicks — can you help?
11:31
Interesting question. How should I address you?
11:33
My name is John
11:35
Glad to meet you. I think you need our new model — shall I book a test drive?
11:35
That would be great. Can I come on the 13th?
11:37
Yes, booked you for 14:30
11:13
Send
2022 Omni CX x oCRM UI x Process consulting Code x Delivery

Omni contact centre decreased agents OPEX by 35% for KIA

Consulted customer marketing and CX unis, driving CJM transformation and legacy systems replacement that followed in a solid (+13%) NPS increase and CC FTE decrease thanks to automation and agentic flows.

  WFM WORKGROUP Customer Care 510 SITE Pasadena HELP LOGOUT
Forecast
Schedule
Staff
▸ Generate Roster
▸ View Roster
▸ View Roster By Agent
▸ Graphical View
▸ Reports
Manage
Employees
Work History
Metrics
Record
Quality Management
Setup
▾ Filters
Date : Friday, September 7, 2023 Sort by : Employees Assigned only Skill Team: All Calls, Media, New Hire, Omni Emp Team: All Site:All Apply
Date : Friday, September 7, 2023 Sort by : Employees Assigned only Skill Team: All Calls, Media, New Hire, Omni Emp Team: All Site:  All View Roster
Date
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Available
Adjusted Required
Adjusted +/-
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Legend Save Reoptimize
2023-09-07 10:48:09 Simuation Result for date :Oct/21/2023, Status :Completed
2023 WFM Analytics Process consulting Implementation

WFM replaced Excel (300 FTE planning) at Unitel Uzbekistan –> +3,6% service level and –2,9% OPEX

Mapped target shift-planning processes and automated them in a WFM system, lifting the contact centre’s key metrics – % productive agents' time, service level, av. time before answer to chat / call.

Ekleft candidate bot mini app profile Ekleft candidate bot vacancy match
2026 ATS X AI-MATCHING X MOBILE UI Design x Product x Delivery

AI-powered bot integrated with IT company's ATS decreased user acq. cost by 32%

Gathered combined team (PM, Arch, Devs, Design) to revolutionize hiring & onboarding process for IT company staffing 500 FTE annually.

Lukoil loyalty app home
Product landscape
(behind this app) built
01
Mobile App B2C
02
Loyalty B2C + B2B
03
Web Portal B2B
04
CRM B2B
05
Help Desk
06
BI
07
DWH
08
Golden ID
2019–2023 B2C + B2B IT & PROCESS CONSULTING IT invest planning Delivery pace

4-year ultra-marathon building 8+ mln MAU Loyalty engine for 1 of TOP3 fuel retail in CIS

Glorious changes made in customers' metrics and business process x systems to achieve rapidness and boost extra net profits via data.

eCom. Public Area
Purchasing (Client)
  • Catalogue: categories, filters, sorting
  • Product card: images, video, tags, stock
  • Favourites + Cart (settings and processes)
  • Recommendation shelf + banners
  • Reviews: ratings, comments, voting
  • Search with transliteration, typo correction, hints, and results
  • Contacts and map, news, promos
  • Checkout: payment, delivery options
  • Comparison by parameters
  • Call request and enquiry creation
eCom. Private Area
Personal account (Client)
  • Profile and its settings
  • Orders and history: list, contents, prices
  • Order contents: SKU, qty, total
  • Delivery and its data
  • Feedback: enquiries and statuses
  • Company details and settings
  • Order editing and restart toolkit: adaptation
  • My reviews: history and content
  • My notifications: list, “new” tag, text (title, body), filters, hyperlinks
  • Returns: availability, request form
Lowcode Engine
Administration (Employee)
  • CMS: page generator, landings, SEO
  • Data model builder + system entities and reference books
  • Role model: access configuration
  • Content library
  • Change log
CMS + PIM
Management (Employee)
  • Moderation (supplies, reviews, etc.)
  • Product catalogue management
  • Promotions and promo management
  • Category and item setup
  • Product attribute and data setup
  • Other processes (visas + acts, quotes + prices, goods, documents, etc.)
Hardcode: Back + Front
Core business processes (Client + supplier)
  • Registration + KYC with moderation
  • Authorisation, password recovery
  • Document flow
Core business processes (Client)
  • Empty cart + made-to-order item
  • Payment and balance top-up
  • Goods delivery
Seller
Management (Supplier or Seller)
  • Profile, settings and documents
  • Product catalogue, price management, quotes
  • Supplies: requests, warehouses, deadlines, transport
  • Document flow: contracts, invoices, acts
  • Enquiries: SD/HD tickets
  • Reports: supplies, sales, accounting
Landing Page (Supplier)
  • Promo page and registration entry point
Pricing
Management (Employee)
  • Price parser
  • Competitor data upload
  • Price boundary fitting from ERP and procurement portal
  • Rules and strategies configurator
  • Conflict resolution, alerts
  • Price optimiser + event processing
  • Validation, approvals
General capabilities
Elements
  • Cross-cutting and shared: header and footer, main menu, locality, preloader skeleton, 404, etc.
  • Portal map (self-generating)
Integrations with external systems
  • SMBK, Dadata, 1C, SAP, Siebel, Mindbox, Push/SMS gateway, etc.
Shared modules
  • FAQ, Chat
SIBUR online shop storefront
2025 eCom B2B Feature and process consulting

Shifting oldschool B2B petrochemicals sales into seamless eCom experience for SIBUR

HomeOrdersShipmentsStockCatalogues
Hi, Anna! August 2026TodayWeekMonth
Goods shipped this month 126 701 290 ₽
Losses 0.9%
+
Shipment cycle 38 hours
+
Shipments picked 412
+
SLA 99.6%
+
+ Show more
AI ANALYTICS Tap to see which fulfilment centres are driving the losses Damage / loss report Shipment timing report Fulfilment stock report Goods movement report Cancellations / returns report
2026 eCom Analytics Product x Dev x Go live

Automated eCom order management process (175K OPEX ROI / year) and filled gaps in consolidated reporting

A mid-size eCom seller lost $765,000 of goods in a warehouse fire and was forced to switch from FBO to FBS. Unplanned warehouse and logistics costs ate up to 6% of net profit. I gathered a team and, in two weeks, replaced the process held together with popsicle sticks and glue with automation and reporting that closed the gaps and the goods loss in the supply chain.

Teboil loyalty app home screen
2026 Loyalty APP PRODUCT X CONSULTING

Fuel retailer loyalty & app launch in 5 month from 0 after M&A Lukoil – Shell